Advertising And How It’s Changed In Twenty Years

Source

Advertising has been around as long as we can think, from the very old TV commercials in the fifties, radio jingles, billboards, bus stop seat backs and more. There are literally dozens, if not hundreds of ways to advertise businesses, sales, promotions and more. These days the face of advertising has changed a lot what with the increasing global use of things like Twitter, Facebook, Instagram and other social media sites. So just how has advertising changed in 20 years? We took a look at it and you might be surprised by the results!

Social Media

Social media has, in the last ten years, really taken off and become something that almost everyone has in some shape or form. Whether it’s Twitter, Facebook, Instagram or any of the other numerous social media streams available today, it seems that everyone is connected in some way at all times. Many have used this as a way to get noticed by potential customers by creating Facebook pages for their businesses – essentially an informative, interactive page where their business can be noticed, get reviews and interact with clients and customers. Add to this the ability to pay for sponsored ads on Facebook which target specific audiences and you have one awesome platform from which businesses can handle queries and complaints alongside posting about promotions and sales all in one place.

Less Air Time

Does anyone even listen to the radio anymore? It seems less and less of us do, and so fewer and fewer businesses are finding value in paying for radio ads. TV advertisements seem to still be a popular option, however with more people turning to streaming services as well as being able to pause, rewind or fast forward live TV, it’s making it less likely TV ads are being seen as well. In this sense more businesses are turning to online advertising to reach their audiences such as PPC Cornwall, an online form of advertising that many find valuable.

Website Ads

With more people online than ever before surfing the internet and doing various things online, it makes sense that companies want to capitalise on the potential for advertising. Many people who have private blogs or websites are able to make money off this as well through selling advertisement space to companies on their sites, something made possible through the likes of Google AdSpace. Facebook also sells ad space to big companies and tailors it using algorithms to target specific audiences.

Less Paper

Fewer companies are focusing on putting ads in newspapers, magazines or as flyers today as well. Not only are companies promoting more interest in the environment and reducing waste, but more and more people are opting to read the news or magazines online. The result is more digitised versions of advertisements through websites or even the online versions of newspapers and magazines which works well for not just businesses but the environment as well! Win-win!

So there you have a couple of key ways advertising has changed in the last twenty years or so and the ways it’s developing as the world changes.

Fishing Holidays With Your Friends

I think fishing holidays are a great way to spend your time away from the office. Since I was a kid I have been going on fishing holidays in Cornwall, they’ve given me some of my best memories and those memories keep being added to each time I go.

I love getting out in nature and casting out the line in to the rive, but I much prefer to do it with my friends. I must admit that for a while it was a bit tricky trying to convince my buddies to come along with me, the city boys didn’t like the idea at first! After a great sales pitch by myself they all decided to join me for a long weekend down in Cornwall. Since then we’ve been back several times, they absolutely loved it!

The fishing is obviously the main part but there are so many other things to love about a fishing holiday. If you’re trying to convince your friends then here’s what you can tell them to expect.

Disconnect

Take that IPad, iPhone and laptop, lock them in the car and enjoy chatting to your mates like we used to – old fashioned conversation. If there was ever an activity that encourages the group to chat it is fishing, so it is the ideal way to spend some quality time with your friends. Fishing spots in Cornwall are so tranquil and relaxing, being in this type of environment allows you to disconnect and chat for hours.

Relaxation

The world seems to be flying around at such a crazy pace these days and city life can be super stressful. A holiday should be all about having a fun and relaxing time, fishing is the ideal way to have fun and also relax. So find a nice quiet spot on the riverbank, cast off with your rod, open a beer, snack on your picnic, then enjoy one of the most relaxing holidays you’ll ever have with your friends.

Great Value

When you’re first buying all the kit it can be a little pricey, but it lasts for a lifetime – unless you fancy an upgrade. Every hobby costs a bit of cash at first, so it is to be expected. Once you’ve bought everything the running costs come very low indeed and offers great value for money. If your friends are beginners then they can always hire the kit they need for the holiday – you’ll always find this at super low prices too.

For as long as I can remember I have been going to Perran Springs in Cornwall, I can’t recommend the place enough.

Here are the details so you can find them next time you go away.

Perran Springs Holiday Park

Goonhavern

Truro

Cornwall

TR4 9QG

Tips To Make Wedding Planning A Breeze

Source

Are you getting married this summer or even into next year and you’re beginning to stress about how you’re going to be able to manage all the things that need to be done, places to be viewed, foods to be tasted and more? It can be a daunting task to say the least in terms of getting everything straight in your head and ready and many brides cave under the pressure and become stressed out and snappy. Here are a couple of wedding planning tips to help reduce the stress and pressure so you can enjoy the whole process from engagement to honeymoon.

Enlist Help

Getting the help of your bridesmaids, friends or parents to help you in pinning down a to do list is a great idea to lessen the stress on yourself and help spread tasks out so that you don’t need to worry about each and every detail. While some things will naturally be handled by the chief bridesmaid, many other things will need your final say, so consider sitting down with everyone and seeing what people can take on and what they can’t so you have a better idea of who is on board with helping and what they can tackle for you.

Hire A Wedding Planner

If money isn’t too big a worry, consider hiring a wedding planner to help you with the preparations. Wedding planners are paid big money to help create the wedding of your dreams and will help with almost every single aspect of the wedding from the moment you sign their contract. They will essentially hold your hand throughout the process and help you make all the big decisions. Many have degrees in interior design or fashion, adding to the list of knowledge they have about colours, design and decor.

Tackle The Big Things First

The big things are the most important things, so you should take those on first and foremost. Consider looking into the venue, music, caterer, registrar and cake first. Another thing to consider is your Devon wedding photography among the ‘big things’. You don’t want to leave any of these aspects to chance and end up having to go with second or even third choices on the most important day of your life!

So if you’re getting married soon, hopefully these tips have helped you relax a bit and be able to approach your wedding planning stress free. Good luck and enjoy!!

Things Every Mom Should Keep in Her Car

It is often said that motherhood consists of many jobs rolled into one. You’re a nurse. You’re a chef. You’re a maid, a therapist, and––until your child reaches sixteen years of age––you are a chauffeur. You pick them up from school, drop them off for a playdate, and rush them over to dance practice, all in time for yet another drive back home for dinner. Often you might even find yourself carting around your child’s friends as well. As though you were hosting people in your home, you will want everyone to feel comfortable in your car. Here, we have listed some of the best things to keep in your car is a nice and safe place for everyone to be.

Snacks
Now this one might seem obvious, but many of us are so busy that we forget to prepare this one. The glovebox is like a miniature pantry, and you should always try to keep it filled with granola bars and other non perishable snacks made with natural ingredients. The other mothers will appreciate the care this shows to their children, and the children will appreciate something to eat after a long day at school or practice. Most importantly, you’ll appreciate the calming effect that a little snack can have on a rambunctious group of toddlers. Everyone wins. It’s an obvious choice.

Grocery Bags
Now if you’re one of the messier moms (shhh, we won’t tell), you might even have this one already lying around in your trunk. It will amaze you how quickly snack time begins to result in a floor full of wrappers and crumbs. While you likely can’t stop them from making a mess, you can be prepared with a small and cheap way to dispose of detritus left behind. Roll up the grocery bags and keep them under the passenger seat. This way, they’ll always be on hand. Or better yet, when they’re old enough, use the bags to instruct them to clean up their own mess, a chance to teach them a lesson about responsibility.

An Extra Car Seat
This one primarily applies to mothers of young children, but it is nonetheless important. As mentioned before, sometimes you might unexpectedly playing chauffeur to other people’s children. Whether you’re filling in for a parent caught in traffic or helping out another family, you’ll want to be prepared for your guests. An extra car seat has saved us from several major headaches. Bonus points if you own a three car seat car. A bit of extra space never hurt anybody.

Picture Books
If you’re looking for a fun way to keep your children entertained (and more importantly, occupied) while you’re driving, then round up some of their favorite picture books. Although they may not yet be able to read fully (depending on age), they will surely enjoy the vibrant pictures on the page. It’s also a good way to give them some time away from screens and instill a love of reading.

Tissues
Just take our word on this one.

Does Medical Marijuana Have The Ability To Stop Seizures?

 

New evidence points to a chemical derived from cannabis as an effective treatment for people suffering from seizures. In particular, the evidence suggests that this chemical is effective for patients who have drug-resistant types of epilepsy.

If you searched Google for “weed delivery near me,” you likely found Green Door West in your results. This is because we are the top provider of medical marijuana delivery in the Los Angeles area for patients suffering from epileptic seizures, and many other health conditions. We offer medical marijuana delivery to patients in need throughout the greater Los Angeles area.

Medical Cannabis’ History of Fighting and Treating Epilepsy

In 2013, an 8-year-old Colorado girl suffering from a debilitating and rare type of epilepsy, became known to the public when news broke stating that medical marijuana did what other drugs weren’t able to do by dramatically reducing the amount of seizures she had. There is new scientific research which offers evidence that marijuana might be an effective epilepsy treatment for a third of patients who, like the little 8-year-old girl, experience a form of the disease that’s resistant to treatment.

Limited Studies on Marijuana to Treat Seizures

A neurologist at New York State University’s Langone Medical Center and his colleagues from multiple research centers, recently published the results of a study on treatment-resistant epilepsy and cannabis. This study was the largest of its kind to-date, and it appeared in The Lancet Neurology. For the study, researchers gave a 99% CBD (cannabidoil, the non-psychoactive substance in cannabis) treatment to 162 patients who where then monitored for 12 weeks. Treatment was administered as an add-on to medications that patients were currently taking, and it was an open-label trial (all patients knew what they were receiving). Researchers for this study reported reduced motor seizures at a rate similar to pharmaceutical drugs existing at the time, and stated that 2% of patients became seizure free.

Some physicians take this study as good data showing that medical marijuana is relatively safe to give to patients experiencing epileptic seizures. As with any health condition, we recommend that if you want to use medical marijuana to treat seizures, you should speak to a doctor first. If you decide you want to use medical marijuana to treat seizures, you can get medical marijuana delivery through Green Door West. We offer Santa Monica marijuana delivery and solutions for “weed delivery near me” throughout the Los Angeles area.

 

Discover the rarest plants across the world.

 

Just like human beings, even plants breathe, thus making them living beings. By sowing some seeds, you might as well reap some new plants. Despite the numerous types of plants that exist across the world, there are many rare plants that we are unaware of.

Have you ever heard of the Nepenthes attenboroughii, the suicide plant, the western underground orchid or the Middlemist Red? These are few of the rarest plants across the Globe.

Nepenthes attenboroughii, also known as the Attenborough’s Pitcher Plant was discovered in Philippines in 2007. This plants’ distribution has been restricted as it is an endangered kind. Found only in the Palawan Province of the Philippines, this plant is described as a bell shaped pitcher which is large enough to trap rats.

The Suicide Plant, known originally as the Tahina spectabillis, can be found in Anallalava, Madagascar. Classified as strictly endangered, this plant grows until 50 years before producing an abrupt burst at the top. The plant then withers and dies.

We have all heard of orchids. However, there is a type of orchid that grows underground through its life cycle. Found in Western Australia, the underground Orchid is a rare species that grows only there.

Flowers can be found anywhere but there is a rare flower that can be found only in New Zealand’s garden and Britain’s greenhouse. Initially brought to Britain from China, there are only two plants of Middlemist Red now. The one situated in Britain was barren for years and has only started to bear flowers.

Just like plants and flowers, a great online gaming experience can be rare. But at Lucky Pants Bingo, you can get the best of both worlds; a great gaming experience with Slots and Bingo games! Lucky Pants Bingo provides themed games and if you are a plant lover, enjoy the exclusive Nature themed slots games.

White Orchid

Take a stroll in the rain forest where the white orchids bloom while the animals live happily. This 40 pay-line game has symbols like Tree frog, Cheetah, White orchids, Butterfly and usual high ranking cards. The game provides a multiway feature which has to be activated to be able to win 1024 ways. Discover the White orchid symbol, the white falls Free spins bonus on this IGT game.

In Bloom

Be captivated by this secret garden full of colourful flowers. Red Poppy, Yellow Rose, White Calla Lily, White Water Lily, a Butterfly, you will find all these symbols on this game. With an exclusive feature, the Symbol Burst can bring majestic winnings if flower symbols are triggered. Be in bloom on this game which provides more than one exclusive feature.

Thai Flower

Immerge yourself in a trip to Thailand with this game powered by Scientific games. A Thai Girl, a Long Boat in the turquoise lagoon of Thailand, an Elephant, a traditional Thai Mansion, Lotus Flowers, a Golden Incense Pot await you with potential winnings on this game. The Lotus Flower will be your favourite one as it acts like the Wild symbol. Another little plus is the Free spins feature.

Is gorilla tourism in Africa helping to conserve mountain gorillas and their forested habitats?

Mountain gorillas are listed as critically endangered apes by the world conservancy IUCN due to the few numbers remaining in the wild, said to be less than 900 only living in the limited location of high altitude, (between 1,500 to 4,500 meters above sea level) habitats and ecosystems of the Virunga and bwindi – Mgahinga conservation areas which span across borders of Rwanda, Uganda and the Democratic republic of Congo. Currently gorilla trekking safaris and tours are conducted in four national parks of volcanoes in Rwanda, bwindi and Mgahinga national parks in Uganda and Virunga national park in the DRC.

The dense pristine montane rain forests can possibly be trekked with the rise of modern responsible tours and travel in gorilla destinations where gorilla tourism is highly limited to few nature lovers creating less impact on the natural environment and local cultures. Initially when gorilla national parks were being gazetted, conservation strategies were geared towards compensating local communities who could no longer access resources such as wild honey, bush meat and medicinal herbs from the forests.

In Rwanda alone 10 % of revenues from permit sales contribute to community development projects like wise in Uganda 20% of the money has helped people to appreciate gorillas and tourism. Infrastructure such as roads, schools, cultural villages, eco friendly lodges and rearing of domestic pigs, and goats are among the projects owned by local people who directly benefit from sustainable tourism business. Significantly poaching for bush meat, encroachment and human wildlife conflicts have reduced with increased sustainable livelihoods and reduced poverty levels.

On the first part of this page, gorillas are listed as critically endangered apes with 95% DNA similar to humans thus susceptible to contagious human diseases amongst other threats. when it comes to lessons of history, there are doubtless many things Rwanda has learnt from the past genocide in 1994 and civil wars in neighboring DRC’s north and south of kivu province that not only led to loss of lives and destruction of tourism infrastructures but also led to reduction of gorilla numbers destructing the course of gorilla tourism development mainly in Rwanda and DRC during the late 1990’s Whilst Uganda’s gorilla tourism was slowly thriving partly due to relative peace and security.

After the genocide in 1994, Rwanda prioritized tourism as a major economic activity that would bring foreign exchange with the government establishing a well managed tourism industry and conservation policies securing volcanoes national park which has turned out today to be Rwanda’s pride and prestigious tourist attraction overcoming the last 15 years of negative media coverage discouraging travelers to visit Rwanda. As a result of peace and security, good infrastructure and greening of tourism through responsible travel, gorilla numbers in Rwanda’s volcanoes national park have increased as well those in DRC and Uganda due to trans-boundary collaborative monitoring of gorillas by both countries.

Conservation initiatives such as baby gorilla naming ceremony in Rwanda, revenue sharing, vegetable and fruit growing and bee keeping inculcate community ownership of mountain gorillas while revival efforts embarked on aggressive marketing of gorilla trekking in Africa as a high end tourism product has brought gorilla destinations on the world scene compelling many travelers to plan trips to the Virunga region.

As a result of gorilla tourism, habitats and ecosystems have been restored and gazzatted staying under 24 hours of armed protection by rangers saving gorillas from the brink of extinction. Creating employment for local communities involved in the business of tourism who in turn encourage eco tourism through community and cultural tours around gorilla national parks. Consequently gorilla have gained international support since the ground breaking research of legendary primatologist Dian Fossey in the 1960’s, with international conservation bodies such as world wildlife fund, international gorilla conservation group, gorilla doctors setting up offices in gorilla national parks is an indication of how gorilla tourism has helped to conserve mountain gorillas and their habitats as well as development of local communities.

Best Uses of Air Friers at Homes     

For all people who want to adopt a healthy way of cooking, the air frier is one of the best options. Touted at the healthy alternative to deep frying, the air frier is a revolutionary device that will satisfy every palette. These days, there are numerous deals on air friers and most of them are for promotional purposes. To get the best deals buy air fryer online. There are some very important benefits of air friers that are discussed in the following few paragraphs.

The biggest benefit of the air frier is the generation of low fat meals. When you use oil for deep frying, there is a lot of oil that is soaked up inside the food materials. Thus, when you consume them, you are inevitably eating high fat meals. Since the air frier does not use oils for cooking, it is considered to be a very healthy alternative.

The food is completely cooked in an air frier because there is hot air circulation from all angles. This hot air circulation is generally done with the help of a fan that is situated beneath a heating coil. When you buy a good air frier from the market, you will get a cookbook or a recipe book that will entail all food items that you can cook using the air frier. Some of the most commonly prepared food items are French Fries, grilled vegetables, chicken tenders, muffins, chips, etc. The air frier is just an appliance that you will need to make some of the most delicious delicacies for your loved ones. By using the air frier, you can make healthy foods that will be loved by all members of the family and friends. You can invite your friends or colleagues for some of the best food items that they may have never tasted before. You may also want to surprise them by asking them the method of cooking.

Most obese people are finding different ways to reduce weight and they are also adopting healthy eating methods such as the air frier method. Initially, most obese people may find the taste of the air frier cooked food a bit dry, but when they get accustomed to the food, they will love it. For some recipes, you can add a tablespoon of oil so that you get the right taste of fried foods. The air frier can be compared to a multi-tasking appliance that can roast, bake, grill and fry. So, when you are buying an air frier from a reputed manufacturer, you will find that it is really very cost effective.

When you buy an air frier from a reputed manufacturer, you will be in the best position to cook multiple dishes in one go. In addition to cutting on fatty oils, you will be in the best position to cook some of your favourite meals in just a matter of a few minutes. There are many appliances that have several pros and cons, but the air frier has very few cons. You can buy air fryer online and enjoy some of the best cooking experiences.

 

15 Money Saving Tips For Your Wedding Day

There’s so much to think about and look forward to when you’re planning your wedding however there is always that little goblin sat on your shoulder who is reminding you how much everything is costing and telling to keep an eye on your checking account. Well, to shut him up you might want to see the infographic below. This graphic is a brilliant thing to have as it shows you how to keep costs down a bit.

A Gumtree graphic - 15 Money Saving Tips For Your Wedding Day

15 Money Saving Tips For Your Wedding Day is a graphic produced by Gumtree.com.

Fashionable places to go on holiday and also keep fit – The Swiss Alps

Nowadays, busy work schedules and hectic lifestyles mean that the annual holiday is something that everyone looks forward to. It’s a time to relax, unwind and forget about the stresses of modern life. However, holidays can also be a time when health conscious individuals see all their hard work in terms of fitness and healthy eating go up in smoke. That’s because when we’re on holiday we typically eat and drink far too much; neglect our exercise routines; and generally forget about all our worries. Now, there’s nothing wrong with that; you’re on holiday after all right? But what if you could enjoy everything that a world-class holiday destination offers without ruining your healthy regime – intrigued? Well, one such destination is the Swiss Alps. Let’s find out why…

 

Walk

It sounds obvious but walking is a great form of exercise and also a fantastic way to explore a new place. The Swiss Alps especially afford a number of great walking opportunities. Also, don’t think that because you’re walking it means you’ll have to settle for substandard refuges; quite the opposite in fact! The beauty of the area is that it has been being farmed for centuries and so wherever you are there is a very high chance that you’ll be near a quaint village with restaurants and boutique hotels. This is what sets the Alps apart from other great walking destinations like Scotland, Scandinavia or the wilderness of the US.

 

Snowboard

It sounds like something for the younger generation but actually snowboarding is a fantastic form of exercise, even for beginners. It’s an aerobic exercise that gives you an intense cardio workout and can burn as many as 450 calories an hour. Furthermore, its outdoor nature can benefit your mental health by reducing anxiety and giving you a feeling of general well-being. This is because snowboarding and any exercise for that matter, releases endorphins that make us feel happy. Resorts such as Davos, Verbier and Flims all offer first-class snowboarding opportunities.

Screen Shot 2014-03-11 at 10.51.30 PM

 Image courtesy of franky242 / FreeDigitalPhotos.net

Cycle

A part of the Swiss Alps near Flims is perfect for family cycling holidays and also offers other attractions like scenic walks and lake swimming. The picturesque cycle rides through idyllic forests are perfect for children to have an adventure and benefit from the exercise at the same time. The ski resort of Flims is now more than just a ski resort and offers a major mountain biking centre also. It features over 330km of trails that are signposted and suitable for all levels of cyclist. There is also tree climbing and rope swinging for children in the forest. The beautiful Lake Cauma is just a short drive from the town and is a wonderful place to enjoy an afternoon swim or picnic.

Screen Shot 2014-03-11 at 10.52.18 PM

Image courtesy of Tom Curtis / FreeDigitalPhotos.net

So, for a great holiday that affords countless health benefits, the Swiss Alps are a fantastic option. Why not treat yourself to an equally fantastic timepiece that will complement your adventure perfectly such as http://www.watches-of-switzerland.co.uk/brands/victorinox-swiss-army-watches and really make it a special holiday. The country is renowned for its watchmaking so it can make a strong memento.